For Greater Brand Awareness, Help a Charity

One of the first steps of building your business is to get known and one of the traditional ways of doing that is placing ads in newspapers, magazines, on the radio and even tv. While this does work in creating greater brand awareness, it can be costly and doesn’t go much deeper than awareness. Potential clients/members don’t really get a sense of what you and your business are all about.

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Another way to get known is to get out into your community and work with local charities. There are opportunities all around, from homeless shelters to educational organizations, that can give people a sense of who you are and what you are all about.

Start by looking for not-for-profit organizations that align with your beliefs. Next, look to see how you can support them. Of course, most will certainly take financial donations, but, for many new businesses, finances might be tight. These charities will often also need:

  • Volunteers to help on a daily basis (people in the community get to know you and like that you are helping out with this charity)
  • Volunteers to help with specific charitable events (like the previous, people will get to know you and, if you have less time, these events don’t require a daily commitment)
  • Donations for various raffles, auctions, etc. (this is a perfect way to showcase what you offer. i.e. donate a starter package of personal training sessions that is “valued at $X” or a week of unlimited group fitness “valued at $X”)
  • Locations to hold a charitable event (here’s a chance to get people into your space that you might not get there otherwise)
  • Local businesses to hold their own charitable event with the not-for-profit as the beneficiary (here’s a combo value, get people into your space, showcase what you do, and show support for the not-for-profit. i.e. hold a bootcamp where all of the proceeds go to the charity)

Now, some will say that if you are doing this for your benefit, it’s not really charitable. Of course the same can be said for charging for personal training. If you are personal training to help people, why are you charging? The answer? We do what we believe is good. Our “why” is to help. At the same time, we also know that we must make a living which includes charging for personal training and gaining a little social currency for ourselves and our business. This does not diminish the good that you do. It is a win/win for everyone.

So get out there and lend a hand. As the saying goes, you can “do well, by doing good”.

 

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