When choosing what you hope to be your life’s work, there is often that moment, something that makes you have an epiphany that tells you that this is your mission. What was the tipping point for you that made you choose your career? This was my story.
A long time ago, in a university far, far away, (the University of Maine, to be precise), I worked in a human performance center. There we performed maximal stress tests, blood chemistry, body composition assessments, lung function tests and many other measures to get a complete health and fitness profile on individuals that came through our various programs.
Among these programs was a cardiac rehabilitation class. Leading that class was one of my responsibilities. Susan was a class participant. Susan was 75 years old, about 5’2″, frail, and was recovering from a heart attack. At first she was challenged to simply walk around. By taking this class regularly, she was finding herself able to do more and more.
Six months after starting the program, Susan came up to me and said, “Mark, I’ve been thinking about doing more in my off days. Do you think it would be okay if I got a stationary bicycle?” Of course, I was thrilled to hear that she wanted to get more active.
About six months after that, still coming to class and with added biking to her program, Susan approached me with some news. “Mark, I’m feeling great and I decided I am going to start taking swimming lessons. I’ve always wanted to learn, but never got around to it.” At 75 years old (actually, then 76) she felt confident enough to do something that she’d never done before. I hugged Susan, kissed her on the top of her silver-haired head and was sold on the idea of how much we, as personal trainers/instructors, could help people live healthier, more active lives.
37 years later, I still get the same thrill seeing the successes of my clients, watching them gain the ability to do things they never thought possible. It keeps me excited about continuing my personal training career for decades to come (and I’m almost 60 now).
What was the moment when you knew what your life’s work would be?
Smarketing, sales and marketing teams (and, in fact, all teams) working successfully together, should be happening from the start. In the mission, the mantra, the “Why” of the company it should be clearly communicated what the company is trying to accomplish and why that is important to the owners, employees, the community, and even the world. All employees should be working toward that bigger picture and not “for the money”. If these often commission-based teams are at odds, it’s because the management or ownership has set it up that way. If the marketing team is penalized when the sales team doesn’t make their quota, of course they might be upset or even resentful.
The Business of Personal Training 