Marketing can sometimes be very dry and if your target audience is really looking hard for your service, maybe, just maybe, they will wade through boring copy for it. However, if you can add a little humor into your marketing, your audience will happily read what you have to say. The Instagram post shown is a simple, light Halloween post that got some great feedback. Many business folks will say that you need to have a serious “call to action” (and sure, I could have done that here. “Act now and get…”), but remember that just keeping your business in the consumer’s mind is important in and of itself. Plus, if you can throw a smile their way, that will increase their sense of connection with you. This, in conjunction with content that shows your expertise and builds trust (in the forms of blog posts, article links from reputable sources, etc.), will make you their choice when it comes to selecting a professional or business to help them reach their health and fitness goals.

Serious professions are great (and I’m not knocking the serious folks), but if your target market can get the technical skills AND have some fun, you can bet that they will choose the latter. After all, laughter is the best medicine.