I know that many trainers get certified and head out into the world believing that they have all of the answers. They may see other trainers as competition and choose to keep whatever knowledge/information they have to themselves for fear of giving away something that will give others a business advantage.
This is a trap that will hold you back from becoming the best trainer that you could be. The times change, the science changes, and you need to change and grow with them.
I have been a personal trainer and in club management for 35 years. I have acquired a great deal of information over the years and have much to share. That said, every time I get a chance to talk with other professionals in the field, I come away with new insight. Sometimes it’s something completely new and sometimes it’s an affirmation that I am on the right track. I example, I just got back from an executive roundtable for fitness directors. Everyone on the roundtable disclosed everything from financials to best practices and I believe I speak for the group in saying that we all came away with new ideas and a better understanding of how to become more successful.
While this example is larger scale and you may not think it is applicable to you, it is. I have had similar discussions with fellow trainers in our club and even with trainers from competing clubs. The key is that almost 70% of the US population is overweight or obese. We sit too much. We eat too much. We are an unwell society. There is no shortage of potential clients.
So go talk to other trainers about their training and their business and talk to them about yours.
Sounds simple enough, doesn’t it? It’s incredible to me how often I see people in the service industry that just don’t get it. How many times do you walk into a store or restaurant and can’t seem to get anyone’s attention or, if you do, you’re obviously interrupting something very important (like an inspection of their nail polish or a conversation they’re having with a co-worker) because they genuinely seemed ticked off that you’re there. Wouldn’t it be wonderful if everyone cared enough to even fake caring?
For me, it’s like Roy Scheider’s portrayal of Bob Fosse in the movie “All That Jazz”. Fosse wakes every morning up after obvious hard nights, throws some Visine in his eyes, takes a couple of uppers, and says to himself in the mirror, “It’s show time, folks!” and puts on his I-must-deal-with-the-public face.
While that may be an extreme example, the point is that every interaction that you have can make or break someone’s day. It’s no different with Personal Trainers. I always talk about it being “show time”. You need to leave everything that’s bothering you outside of work. Remind yourself you have the power to create positive experiences for others and that’s a wonderful thing. Enjoy that power. Even if life is hard outside of work, you can choose to focus on the positive effects you have on others while at work.
So, smile and pass it on.
“Change is the only constant. Hanging on is the only sin.” – Denise McCluggage
Every once in a while I am astounded by certain people’s resistance to change. In any business or, in fact, any life, change is inevitable.
The world around us is changing so rapidly, how can we believe that we can, or should, escape it? I’m reminded of when my wife Heather and I first joined the corporate team of Town Sports International. We were immediately handed a copy of Spencer Johnson’s “Who Moved My Cheese”. The message of the book is simple, things change and if you don’t accept it and move on you’ll be left behind wondering where it all went and when is it coming back (which its not).
We can always improve how and what we do. How can we help more people? How can we have a greater impact? How can we improve the world? Change has it’s ups and downs but, the yin and yang of it is that without the downs there are no ups. Without the risk of failing, there’s no chance of improving, no growth.
We need to embrace change and go for that ride of what could be. With change the possibilities are endless.
“To improve is to change; to be perfect is to change often.” – Winston S. Churchill