For Greater Brand Awareness, Help a Charity

One of the first steps of building your business is to get known and one of the traditional ways of doing that is placing ads in newspapers, magazines, on the radio and even tv. While this does work in creating greater brand awareness, it can be costly and doesn’t go much deeper than awareness. Potential clients/members don’t really get a sense of what you and your business are all about.

Untitled design (59)

Another way to get known is to get out into your community and work with local charities. There are opportunities all around, from homeless shelters to educational organizations, that can give people a sense of who you are and what you are all about.

Start by looking for not-for-profit organizations that align with your beliefs. Next, look to see how you can support them. Of course, most will certainly take financial donations, but, for many new businesses, finances might be tight. These charities will often also need:

  • Volunteers to help on a daily basis (people in the community get to know you and like that you are helping out with this charity)
  • Volunteers to help with specific charitable events (like the previous, people will get to know you and, if you have less time, these events don’t require a daily commitment)
  • Donations for various raffles, auctions, etc. (this is a perfect way to showcase what you offer. i.e. donate a starter package of personal training sessions that is “valued at $X” or a week of unlimited group fitness “valued at $X”)
  • Locations to hold a charitable event (here’s a chance to get people into your space that you might not get there otherwise)
  • Local businesses to hold their own charitable event with the not-for-profit as the beneficiary (here’s a combo value, get people into your space, showcase what you do, and show support for the not-for-profit. i.e. hold a bootcamp where all of the proceeds go to the charity)

Now, some will say that if you are doing this for your benefit, it’s not really charitable. Of course the same can be said for charging for personal training. If you are personal training to help people, why are you charging? The answer? We do what we believe is good. Our “why” is to help. At the same time, we also know that we must make a living which includes charging for personal training and gaining a little social currency for ourselves and our business. This does not diminish the good that you do. It is a win/win for everyone.

So get out there and lend a hand. As the saying goes, you can “do well, by doing good”.

 

How to Start Your 2019 Marketing Calendar

2019 is right around the corner and while you may be focused on closing 2018, don’t wait to start planning your marketing for next year. Here are a few ways to get a start on it.

Marketing calen

  1. Holiday Marketing: There are more holidays than the average personal realizes and every holiday offers an opportunity to market a little differently. A national calendar of holidays can not only show you the major holidays, it can also some of the lesser holidays. (Did you know that Friday, Mar 1st is Read Across America Day, or that Monday, Aug 26 is Women’s Equality Day.) Choose holidays that are particularly meaningful to your target market and create marketing around those days.
  2. National Health Observances: National health observances are a great way to help you create events and Healthfinder.gov even has marketing ideas and materials to go along with these dates (although they haven’t yet put up the 2019 calendar).
  3. Annual Local Events: If your city or town has annual events like festivals, fairs, or benefits, think about how you might tie in to those to attract your target market.
  4. The Seasons: The change of seasons is another natural time to change your marketing.
  5. Your Own Events: Maybe you do something special on your business’ anniversary or create an event of your own (maybe a charity benefit). Write these down in the calendar at periods that fit with your other marketing efforts.

Potential clients/customers become blind to the same marketing and it’s important to change it up frequently enough so that doesn’t occur.

Once your calendar is populated with the events that will engage your target market, you then need to create a timeline for each marketing event. (i.e. how far out do you need to start getting the word out about it? What arrangements need to be made? What materials need to be created? Who has what responsibilities? etc.)

Creating a marketing calendar for the year keeps you on top of your marketing and allows smooth transitions from one campaign to the next. Take some time and map out your 2019 plan.

If you would like an excel template for 2019, just shoot an email to mark @ jivafitness.com and I’ll get it right out to you.