I just came back from attending the National Strength and Conditioning Association‘s annual conference. On my return, people ask, “How was the conference?” Hmmn? Let’s talk about what I actually get out of attending a live conference or clinic (Live offers so much more than online).
Keith Ferrazzi, author of Never Eat Alone, has written about being a “Conference Commando” or, going into a conference with a definite battle plan to get the most out of the conference.
So, what should you get out of a live conference or clinic?
Learn from the sessions. Naturally, the conference sessions are what most people think of when attending an event. This is where a lot of up-to-date information can be found and you should absolutely make sure that the program fits your learning needs.
Choose your presenters. The speakers are another thing to consider. A bad presenter can make it challenging to learn even if the material they are presenting is good. (Attending a session by Tudor Bompa, “the father of sports periodization” comes to mind. I’m sure it was great information, but he put me to sleep and I honestly missed most of what he said.)
Connect with your presenters. Now, beyond those first couple obvious reasons, you should also attend live events to connect with presenters that you liked and that inspired you. Stay after the session to ask further questions or just introduce yourself and thank them for what they just shared. Most presenters really appreciate hearing that and may strike up a conversation with you. Ask if you could email them an additional question or two and if they agree, you now have a new, trusted resource for information. If you nurture that relationship, you may also find yourself with a mentor who can help guide you in your career.
Connect with manufacturers. Most conferences and many clinics will have an exhibit hall or trade show. Here you can see and try new equipment, sample supplements (I often live on trade show protein bars. LOL), and connect with the manufacturers or distributors. Ask them questions about their products. See if they are right for you and/or your business. They will often have conference discounts too, if you’re interested.
Connect with other attendees. I find networking with peers one of my favorite things about attending live events. Discussions between the scheduled sessions about the topics presented, training modalities, business issues, and just getting to know other like-minded people can be so rewarding. Take contact information, connect on social media, stay in touch. Fellow attendees can also turn out to be mentors, general sounding boards, and, as I’ve found to be often the case, lifelong friends.
The key to becoming a “conference commando”, however, is to plan ahead. Go to the conference with a plan. What sessions will you take? What presenters do you want to meet? What products do you want to check out. Finally, plan on where and when you can connect with your peers. Then, execute that plan and come home with far more than just what can be learned online.