I was a football offensive lineman (tackle in high school and guard in college). Before a play, we would huddle, or get in a tight circle and lean in to hear the quarterback tell us what the next play was. Then we would line up and execute it.
I just received an email advertising “Huddles”. They explained that these were intimate gatherings where professionals could discuss the state of the industry (could be any industry) and come up with strategies to build their business and push the industry forward.
I LOVE THIS IDEA!
As I prepare to go to the NSCA National Conference in Indianapolis, IN, one of the things I look forward to most is the networking in small groups (huddles) with other fitness professionals and talking about the issues and challenges that we all face and coming up with possible solutions. No matter how knowledgable we think we are, we can’t think of everything, and discussions with other like-minded individuals can lead to bigger and better ideas.
This email got me thinking. Why not “huddle up” with the fit pros in your area to help create a stronger message to your community about the importance of living a healthy, fit lifestyle? I know many of you will immediately dismiss the idea because you believe that you would be helping your competition (you would, btw). But, here’s the thing. With a more powerful, cohesive message, coming from several sources, you’re more likely to engage your community and more likely to increase business for all of you. So, it may help your competition, but it will help you too. What’s the result? The result is a more healthy community (which, hopefully, is what we’re in this business for).
Reach out to managers or other key people from local gyms, clubs, studios, etc. You can organize a group marketing campaign, fitness event, or help some charity together. There are all kinds of ways to join forces.
Now, call for a huddle, come up with the play, and then execute it!