In most personal trainer educational circles and texts, it is often stated that personal trainers should keep their personal information out of any discussions with clients. Meeting a client socially outside of the gym environment would be frowned upon. I would like to say that I think that philosophy is dead wrong. Case in point, I had a client for 12 years who ultimately was my best man at my wedding.
Here’s the thing, and I’ve said this in the past, people hire those that they know, like and trust. If you don’t share some personal information, people won’t get a sense of who you are as a person. Sure, you can come off as a skilled professional, but without the personal relate-ability, why would they choose you above another skilled professional? “Oh, your kids are Boy Scouts, my kids are Boy Scouts!”
I connect with all of my clients and potential clients on social media. That said, you can’t be mindless about your posts. While the posts can share personal information, they should never show things that are not in line with your brand, or what you want to consciously convey to others.
What about going to a social event with clients? Again, with the opportunity to get to know you better, clients will potentially like and trust you more. These events could be activity related, like going for a hike together, or they could be a dinner party. It can bond them to you and your business that much more… as long as you act mindfully. In example, a number of my clients, that I really like as people, have opposing political views from me. I know that and I just avoid talking politics.
Now, not only do social interactions increase the bond between you, your business and your clients, but getting clients to socialize together is another way of increasing those ties. We just held a social/dance for clients and their friends. Along with getting to know each other better, you can hear them talk about what classes they like, what exercises they think are really hard, when they are coming next, etc.
At this point you may think that this sounds really manipulative. Really, it’s no more so than anytime we’re trying to show others the best side of ourselves, and… when it comes down to it, I just really like my clients and enjoy spending more time with them.