Content is King: Even If It’s Not Yours

I think we, as a whole, understand that if you want to become a “go-to” resource for accurate, applicable information for your target market, you need to supply them with it on a regular basis. Untitled design (8)There are all kinds of ways that you can do this. You can write articles or blog posts. Creating videos, whether as a vlog (video blog) or simple content snippets, is another great way to share information. Then, there is podcasting. Podcasting is rapidly growing and projected to continue growing for some time. These are all common ways to put out content that is valuable to your target market and build your own value in their eyes. But… what if you’re not confident in your ability to generate that content?

You can still build a reputation as the “go-to” person even if you’re not generating the content yourself. You can become a curator of accurate, useful, information by sharing the articles, blog posts, videos, and podcasts that you have discovered and believe that your audience will appreciate. Share the links online or in emails (be careful not to republish the material itself without direct permission from the author/creator) and preface it with a commentary on what your thoughts are about the piece. (i.e. “One more example of why strength training is so important as we age.” – followed by content link)

Now, I know this is easier said than done. You’re now asking, “Where do I find the content?” Glad you asked. Here are some standbys that I use. If I want to find the “truth about” some current issue, I might look it up on a government site such as the National Institutes of Health or the Centers for Disease Control and Prevention. I may also go to various journals to seek out some research. You can also do a Google search including the search as “scholarly articles on _______” Another way is to follow professional organizations on social media (i.e. International Society of Sports Nutrition (ISSN)) as well as noted researchers or research-based authors. (i.e. if you want to find out the latest on muscle hypertrophy, follow Brad Schoenfeld, PhD on Facebook.)
I also subscribe to e-newsletters and blogs. (everything from Harvard Health to business author, Seth Godin) Finally, you can look for news/information article aggregators (places that collect other information sources), like Reddit and Alltop.

Now, I do believe that we all do have our own voice and that everyone should jump in and learn to create original content, but, until you start to feel comfortable with your work, share others’ and start building your reputation as a trusted resource.

Please let me know if you have any questions and… happy sharing

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No Man (or Woman) is an Island

I know that many trainers get certified and head out into the world believing that they have all of the answers. They may see other trainers as competition and choose to keep whatever knowledge/information they have to themselves for fear of giving away something that will give others a business advantage.

islandThis is a trap that will hold you back from becoming the best trainer that you could be. The times change, the science changes, and you need to change and grow with them.

I have been a personal trainer and in club management for 35 years. I have acquired a great deal of information over the years and have much to share. That said, every time I get a chance to talk with other professionals in the field, I come away with new insight. Sometimes it’s something completely new and sometimes it’s an affirmation that I am on the right track. I example, I just got back from an executive roundtable for fitness directors. Everyone on the roundtable disclosed everything from financials to best practices and I believe I speak for the group in saying that we all came away with new ideas and a better understanding of how to become more successful.

While this example is larger scale and you may not think it is applicable to you, it is. I have had similar discussions with fellow trainers in our club and even with trainers from competing clubs. The key is that almost 70% of the US population is overweight or obese. We sit too much. We eat too much. We are an unwell society. There is no shortage of potential clients.

So go talk to other trainers about their training and their business and talk to them about yours.

You cannot be your best if you isolate yourself.

Share, listen, learn, and repeat.