Gotta Catch Em All… Trading Cards

The first baseball cards came out in the 1860s. The idea of collecting a complete set of whatever type card someone might be collecting has been a passion of many people for a very long time. Whether it’s sports cards, Marvel superheroes, or Pokemon, we’ve “gotta catch em all”. I don’t know what got me thinking about this, but I had, what I believe to be, a fun idea.

Members and clients feel more connected to a facility if they know, like, and trust the individuals that make up the organization. What if… you created a set of trading cards of your entire staff? Then, as a promotion, you tasked the members and/or clients to collect them all and offered prizes to those that accomplished that. They would get a bigger prize if they got them all signed, of course, because signed cards are always worth more.

You could give out random cards (just like you would find them in a gum package) for certain achievements such as taking a certain class or trying one of the club’s shakes. As in other card collecting, they could trade duplicates for cards they didn’t have yet.

Again, this would help members and clients connect with managers, trainers, teachers, cleaning staff, etc. and with that, a deeper connection to the club. I would try this in a heartbeat if we weren’t currently a two person operated boutique studio with two additional teachers. That doesn’t leave a lot of collecting to be done. (the pics above are just mock-ups)

I’d love to hear your thoughts on this and if you decide to try it, I’d love to follow your progress with it.

Black Friday and Cyber Monday Sales?

I was recently asked by another fitness professional what kinds of discounts I was going offer for Black Friday and/or Cyber Monday. My answer was, “None.” I’ve always held the belief that I would never discount our personal training or group fitness programs. Discounting has been a debated issue in the industry for a long time and, while many facilities do offer sales and discounts, I stick to the belief that you don’t discount health services. You also don’t want people putting off starting until you have a sale (let’s face it, we all do that for certain products.)Untitled design (60)Now that isn’t to say that I don’t promote during these sales times. In fact, while people are in the shopping frenzy, it’s the perfect time to remind them that they can give the gift that can change people’s lives. Create a marketing campaign to promote/highlight a specific program for beginners, or for skiers, or for the new year. Make the program the attraction, not the discount.

While hitting sales is on people’s minds, so is getting the right present for those they love and that takes priority over whether something is on sale or not. So, promote the gift, the program, and don’t get sucked into thinking you need to discount.