Have You Looked at LinkedIn Lately?

It used to be that LinkedIn was very, dare I say, boring. Great for connecting with businesses of interest, possible employers, or employees. During that time I built a LinkedIn (let’s go with LI) group that was of good use for discussions, but that was about all that I used LI for.

linkedin-1024x248Lately, if you look at it, it looks much more like Facebook without the “here’s what I ate for lunch” posts. According to LI, “LinkedIn is the world’s largest professional¬†(here’s where they try to differentiate from social) network with hundreds of millions of members, and growing rapidly. Our mission is to connect the world’s professionals to make them more productive and successful.” That said, people (well, professionals) are sharing articles, ideas, and content in general that relates to their industry… for the most part.

Recently, I decided to push into LI more and reached out to many in the fitness industry in an effort to have some more varied conversations than what I was finding in various groups I was a member of (even my own) about our industry (I’m connected to a lot of international fitness professionals.). So, far it has been very interesting.

Indeed, what I’ve found is more specific professional content that I can consume and then pass on to others. Sure, there’s still self-important individuals trying to sell you stuff, but I feel that it’s far less than other social media sites.

So, what I’m saying is that, as you choose where you are going to spend your time, you should take another look at LinkedIn and see if there’s something there for you.

 

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My Profile Picture, My Brand

Your brand, as a personal trainer and fitness professional, is what people think about you. Their perception of you and your business, is created by everything you do and all of the content you put out. This includes all of your social media posts and even your profile picture.

trainer quad

I admit that I’m going on a little bit of a rant here, but, I think I need to at least make you aware of the issue. I would bet that at least half of the personal trainers out there use some kind of self body shot for their profile picture. I’m sure that the prevailing thought is that, “I worked hard, got into great shape, and I want people to know that I can do that for them.” Well…. yea for you. No, seriously, congratulations. However, I have a couple of issues with your posting that picture.

  1. You are perpetuating the idea that if you look good, you must know what you’re doing. We all should be able to admit that we know that’s not true. So, why play into that illusion.
  2. As much as you think you are attracting clients by showing off your body, you are intimidating many potential clients as well. The more you show off your perfect or near perfect body, the worse “normal” people feel about their own.
  3. Body shots, in general, also make it very difficult to make out your facial features and, when clients and/or potential clients are trying to connect with you, you want to make it easy for them to recognize you. (This is the same reason that you shouldn’t use a picture of your dog as your profile pic.)

marknuttingc.jpgSo, what is the best profile picture? In my humble opinion, I would choose a tightly cropped headshot, professionally taken (or at least very clear), that portrays what you want your brand to be. Choose a warm and welcoming headshot that gives the air of professionalism and makes it easy to know that it is, indeed, you.