Have You Looked at LinkedIn Lately?

It used to be that LinkedIn was very, dare I say, boring. Great for connecting with businesses of interest, possible employers, or employees. During that time I built a LinkedIn (let’s go with LI) group that was of good use for discussions, but that was about all that I used LI for.

linkedin-1024x248Lately, if you look at it, it looks much more like Facebook without the “here’s what I ate for lunch” posts. According to LI, “LinkedIn is the world’s largest professional (here’s where they try to differentiate from social) network with hundreds of millions of members, and growing rapidly. Our mission is to connect the world’s professionals to make them more productive and successful.” That said, people (well, professionals) are sharing articles, ideas, and content in general that relates to their industry… for the most part.

Recently, I decided to push into LI more and reached out to many in the fitness industry in an effort to have some more varied conversations than what I was finding in various groups I was a member of (even my own) about our industry (I’m connected to a lot of international fitness professionals.). So, far it has been very interesting.

Indeed, what I’ve found is more specific professional content that I can consume and then pass on to others. Sure, there’s still self-important individuals trying to sell you stuff, but I feel that it’s far less than other social media sites.

So, what I’m saying is that, as you choose where you are going to spend your time, you should take another look at LinkedIn and see if there’s something there for you.

 

Becoming “The Resource”

In building our business, one of the best marketing tools is to become “the resource” or the go-to person for information that your target market is looking for. A friend of mine asked the question today about how you become that resource. It’s a good question and one that I thought I could address here. How does one become the resource for their clients?

brain-on-books

First and foremost, know your stuff! It’s tough to be a resource if you don’t. Now, that’s not to say you have to know all of the answers, but you have to start with a good base.

When you don’t have the answers, don’t pretend you do. Let people know you don’t have the answer, but that you will look into it and get back to them. This means, of course, you need to  know where to find those answers. Start gathering your own network of resources (journals, organizations, reputable news sources, knowledgable individuals, etc.) where you can find the information that you need.

Give this information out freely, any way you can. You can start with simply answering questions that come up in face-to-face encounters or in social media. Then, begin to write articles, blog, write white papers, create and host a group on Facebook or LinkedIn for people with similar interests, create informational videos, host talks, or any other venue that your target audience may be open to participating in.

Gradually, as people start to appreciate and trust the information you’re providing, they will also start to appreciate and trust you. As that trust builds, you will have become “the resource”, and, when it comes time for people to choose who they want to do business with, they will choose the individuals that they know, like, and trust.

Ello? Another Social Media Option

I don’t know if you’re aware yet, but there’s a new social media site building interest and getting ready to launch. Ello! It is currently by invitation only and is still in beta version. Do we need another social media site? Who cares about one more site?

Ello

 

It’s ad free, does that make you want to join it? Maybe not, but as Facebook posts more and more ads in your news stream, you may change your mind. Ello likes to think of itself as anti-Facebook in that sense.

The marketing rule of thumb is go to where your market is. They’ve been on Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, etc. Maybe Ello is the next stop for them. You can’t know yet. None of us can predict it. So, don’t wait. Join it when you can and explore it. Create a presence before your competition does. It may not pan out, but many didn’t think Twitter would either.

When you do join, connect with me at https://ello.co/marknutting Let’s get in there and figure Ello out together.Ello