Never Underestimate a Fun Workout

Most personal trainers that I know are very serious about creating training programs for their clients. That’s great! It’s important that the programs give clients the results they are looking for. That said, people also like to have fun and love to laugh. Whenever you can create some fun, you will engage your clients more and keeps them wanting to come back. Let’s face it, if you had your choice of a good workout or a good workout that was also fun, which would you choose? It can be a great differentiator between you and your competition.

Untitled design (57)If you can work the fun into the workout itself, that would be best. Maybe you can create a game-based workout (i.e. hopscotch can be a fun plyometric and balance challenge). Now work is work and exercises aren’t always fun in and of themselves. So, maybe the fun comes in the form of requiring that your client dances from exercise to exercise or perhaps teach them to floss between sets or simply joking with your client. 

Of course you have to choose things that you and your clients feel comfortable with, but the important note is to add fun where you can. Leaving your clients in a better mood than when they came in creates one more layer of client loyalty, not to mention that when they leave happier, so do you.

 

Let Me Entertain You. Let Me Make You Smile.

Much of the time, fitness is either marketed by using high intensity, sweaty, sexy bodies and promises that you too can have a hot body, or, it is portrayed as a science-based health solution that makes you want to take a nap because it’s so dull. What is often missed is the point that people are more likely to start a fitness program if they think that it’s going to be fun, and, if they are having fun, they are also much more likely to stick with it.

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The idea of entertaining your clients while working with them is not new. Richard Simmons has been entertaining fitness audiences since the 1970’s. But, even before it

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Richard Simmons

was used to promote fitness, the idea of using entertainment to educate has been around for a long time. “Learning through entertainment dates at least to Ben Franklin’s Poor Richard’s Almanack, which amused and instructed colonists with its mix of maxims, weather forecasts, math lessons and puzzles.” according to Greg Beato’s New York Times article, Turning to Education for Fun. More recently, programs that combine these two elements have been dubbed “edutainment”.

While still being a source of entertainment, another variation is taking tasks and turning them into games… not unlike Mary Poppins did. “In every job that must be done, there is an element of fun. You find the fun and snap, the job’s a game” This adding of game elements is now dubbed “gamification”.

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For some dance fitness entertainment, check out The Fitness Marshall

So, does this mean that you should always try to entertain your clients and that workouts always have to be fun? No, of course not, but adding a little levity and fun elements to workouts can make the difference between drudgery and something they can look forward to. Imagine if your clients consistently leave workouts in a better mood than when they came in. What a great reinforcement for coming back for the next one.

(Yes, BTW, the title is a quote from the musical, “Gypsy”. I can’t help it. It’s little things like that, that makes me tick.)

Having Fun With Your Marketing

Marketing can sometimes be very dry and if your target audience is really looking hard for your service, maybe, just maybe, they will wade through boring copy for it. However, if you can add a little humor into your marketing, your audience will happily read what you have to say. The Instagram Untitled design (2)post shown is a simple, light Halloween post that got some great feedback. Many business folks will say that you need to have a serious “call to action” (and sure, I could have done that here. “Act now and get…”), but remember that just keeping your business in the consumer’s mind is important in and of itself. Plus, if you can throw a smile their way, that will increase their sense of connection with you. This, in conjunction with content that shows your expertise and builds trust (in the forms of blog posts, article links from reputable sources, etc.), will make you their choice when it comes to selecting a professional or business to help them reach their health and fitness goals.

Serious professions are great (and I’m not knocking the serious folks), but if your target market can get the technical skills AND have some fun, you can bet that they will choose the latter. After all, laughter is the best medicine.