Some clubs give free workouts with a personal trainer. I’ve seen as many as 8 sessions given away to new club members. Of course, the idea behind that is that the client will see the value and continue to train beyond that. I also see clubs and personal trainers that don’t believe in giving away anything for fear that it devalues the training. I have to admit that I fall into that category.
We, at Jiva Fitness, don’t discount anything. I do believe that it does, indeed, devalue the product. However, we do give free, 30 minute consultations. I know that seems counter to what I just said and I know that many fitness professionals will be quick to disagree with that policy, but let me explain.
People that are not fitness enthusiasts (and let’s face it, that most people) can be unsure about signing up for a gym, let alone personal training. The idea of paying a lot of money (the common perception) for a membership or training can be daunting. This is a barrier to entry, a barrier to signing up and getting started. The idea behind offering a free consultation is to remove that barrier. We want to allow them to feel that they can come in, sit down with a qualified professional, be heard and have their questions answered.
Our consultations consist of going through their medical health history, lifestyle questionnaire, and goal clarification and setting. Then, after gathering all of that information, we can make an informed recommendation as to what their next, best course of action should be. Maybe that’s one of our programs, maybe it’s not. Who knows going into this if we are the right fit for their needs?
Now, some may say that if you answer their questions they may just take that advice and go do it on their own. That’s possible, but not common. Usually, when you take that time and they feel that you have really listened to them, they feel special and that the recommendation that you make is made just for them. However, even if they don’t sign up with you, you have given them a great experience and they will tell others about it. (It’s still a win.)
Consider the free consultation and whether it may be right for you. If you are not getting enough new potential clients through your doors, it might be they are feeling that barrier to entry and a free consultation is one way to lower it.