Reopening Communication Begins With Your Team.

Once the pandemic restrictions are lifted, clubs/studios around the country will slowly start to reopen. Much of what I see published these days about plans for reopening is the importance of communicating with your members/clients. This IS very important. Not only does your facility need to take all of the steps necessary to create as safe an environment as possible for your members/clients, but you need to let them know exactly what you have done and will be doing. Their perception of safety is what will bring them back through your doors.

However, before that, you have to communicate with your team. They are going to have their own fears and concerns and if they don’t understand or agree with the reopening procedures, they won’t be able to pass that on to your members/clients.

Start by involving them in the discussion. Before you tell them what the new rules are, ask them what would make them feel safe in delivering their services. Ask them what they think would be important guidelines to put in place. Even if they come up with the same ideas that you had, if they say it first, there will be greater understanding and buy in. They may also come up with some items that you had overlooked. After they are satisfied with their list, ask their thoughts on any additional ideas that you might have had on your list.

Once reopening procedures are set, walk your whole team through the club/studio, mapping out how all of the new guidelines will be actualized. Answer all your teams questions thoroughly so that they are all on the same page and can communicate the guidelines to your members/clients. Document all of this in writing and/or video for their future reference.

Finally, role play potential challenges that may come up with members/clients. There are going to be members/clients that either don’t understand or don’t want to play by the rules. Role play these scenarios with your team and discuss the possible outcomes with them.

The best opportunity you have to get your members/clients back in your club/studio as soon as possible, is to have your team prepped, ready, and eager to help them with the transition into your facility’s new normal.

Good luck!

What’s Your Coronavirus Plan?

This week, Men’s Fitness came out with an article about how gyms are dealing with the coronavirus. (What Gyms and Fitness Centers Are Doing About Coronavirus) ┬áThis is definitely something we should all be considering, but first, let’s start with the facts.

covid19

  1. It’s spread person-to-person and surface-to-person. So, if someone coughs or sneezes within 6ft of you, the particles could land in your eyes, nose, or mouth or be could inhaled. You could also touch a surface that has the virus on it and then touch your mouth, nose, or eyes. (CDC)
  2. At the writing of this post, in the US there are 80 reported cases from 13 states and 9 deaths. There will be many more. (CDC)
  3. There is no vaccine to prevent it and no approved medical interventions to treat it. However, “most people in the United States will have little immediate risk of exposure to this virus.” and while the symptoms can range from mild to severe and even death, the most severe cases are in the elderly in those with compromised heart and respiratory systems. (CDC)
  4. For Prevention, the CDC recommends:
    1. “Avoid close contact with people who are sick.” No surprise here.
    2. “Avoid touching your eyes, nose, and mouth.” Harder than you may think. Start practicing.
    3. “Stay home when you are sick.” Now is not the time to brave through it. Think of those you could be infecting.
    4. “Cover your cough or sneeze with a tissue, then throw the tissue in the trash.” So, carry tissues.
    5. “Clean and disinfect frequently touched objects and surfaces using a regular household cleaning spray or wipe.”
    6. “CDC does not recommend that people who are well wear a face mask to protect themselves from COVID-19.” Here’s news. Reserve their use for medical professionals or if you are already sick.
    7. “Wash your hands often with soap and water for at least 20 seconds, especially after going to the bathroom; before eating; and after blowing your nose, coughing, or sneezing. If soap and water are not readily available, use an alcohol-based hand sanitizer with at least 60% alcohol.”

Back to what this means as fitness professionals, what should we expect and what should we be doing? Here’s my list of “at the gym or studio” guidelines.

  1. Post guidelines for members that include:
    1. Stay at home if you are sick.
    2. Cover your mouth with a tissue when you sneeze or cough.
    3. Disinfect any equipment that you touch.
    4. Wash or sanitize your hands frequently.
    5. Avoid touching your eyes, nose, or mouth
  2. Have staff disinfect frequently handled objects such as door handles, locker latches, etc.
  3. Provide plenty of disinfecting spray bottles and cloth or paper towels to wipe equipment with. Have these located all around the facility. If they are not convenient, they won’t be used.
  4. Have plenty of tissues around the facility.
  5. Have plenty of hand sanitizer around the facility.
  6. Have plenty of antibacterial soap and paper towels in the locker rooms and restrooms.

This will make your club as safe as it can be, but that may not be enough for some people. When it comes to risking sickness, people get afraid. Fear is a powerful emotion. It’s visceral and in spite of the low risk of contracting the virus at your facility, people will be avoiding heavily populated places, yours included. That becomes a whole other problem. Loss of income for you and, for the member, loss of training time and its benefits.

This would be a time to:

  1. Have members work with a personal trainer to create an “at home” workout program.
  2. Provide an online training program.
  3. Create a hybrid training program the combines the two options above.
  4. Stream classes for members use.

The coronavirus is a real issue that’s not going away soon. The best way to deal with it is by knowing the latest news from a reputable source (I’m sticking with the CDC as my main source), being proactive in managing your facility’s sanitizing measures, and by being proactive in handling your members fears and needs.

Stay healthy!