Mark A Nutting has been a personal trainer, group fitness instructor, and health club manager since 1980. He is a two-time national award winner as the NSCA Personal Trainer of the Year in 2009 and as the PFP Personal Trainer of the Year Legacy Award. In 2010, Mark began his focus on coaching others in the fitness industry in business best practices. In 2018, he had his book, The Business of Personal Training published by Human Kinetics publishing company. In addition to presenting at conferences, both domestic and international, he would go on to facilitate mastermind groups, produce webinars, and continue coaching in the fitness industry as well as helping business owners/entrepreneurs in other industries. While still teaching group fitness, Mark has retired from his owner/manager/trainer duties to focus more on business coaching and writing his next book.
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Running a personal training business is not easy. From marketing and sales to budgets, staffing, and clientele issues there is much to consider. Getting it right takes time—time that you would probably rather spend improving your clients’ fitness and wellness. The Business of Personal Training walks you through the business-based side of personal training while teaching you the valuable skills you’ll need to start, build, and grow your business. Whether you are a personal trainer working for a fitness facility, an independent contractor, or the owner of a personal training business, you will benefit from the practical business guidelines and tools presented in this book.