So, you want to give something to your clients for the holidays, and/or you’re thinking about running a holiday special to attract new customers in the new year. One great way to cover both is to give the gift of a gift.

First, your best members and clients love you. They are your evangelists. You don’t need to give them gifts to endear them to you.

Second, offering specials, discounts, and sales could be perceived as devaluing your service or membership.

However, if you give your best members the gift of a gift certificate to give to a friend or family member, that changes things. You are giving your member something that they are actually able to give as a present to others. They want to share their passion with their friends anyway and, as for acquiring new members, there’s no better way to get them than referrals. You are also not discounting, you’re giving a gift that has a value of $X. (perception is everything)

Here’s some thoughts on the details:

(gift recipient name) ____________________________________ has received the gift of ________________________ (something of real value, not 10% off or a 1 week free membership. Maybe a personal training starter package or a month of group fitness)

valued at $________  (list the real price, show the value) from (member’s name) ________________________________________________

“Health is the greatest gift, contentment the greatest wealth, faithfulness the best relationship.” – Buddha (adding a little health quote never hurts)

Give it a try. Give the gift of a gift and have a happy holiday season.