Marketing your business can come in all kinds of shapes and styles, but one of my favorites is to join forces with non-profit organizations or events. You can do this by either sponsoring or volunteering. Both can be very effective ways of getting your business’ name out there.
Sponsoring an organization or event can be done by donating money toward that charity. However, if you are just getting started and need to keep your expenses as low as possible, you can donate your services.. Many non-profits will put together raffles or auctions and seek prizes or items from local businesses. This is a great way to highlight what you offer and the value of it. i.e. (One month of unlimited group fitness, valued at $115) These can usually be donated with just the cost of your time.
Volunteering, or working for an organization or event, may be an even better way for people to get to know you, face-to-face, and get a sense of who you are and what you stand for. The newer standard of marketing is about building relationships and to work with others on something meaningful is a great way to get them to know, like, and trust you.
Currently, I am the president of our local business association (non-profit), my wife (and business partner) and I volunteer to work various festivals in town, sponsor our local farmers’ market, donate services to several charities, and I have been growing a beard for the last 6 months just to be able to shave it off for a local charity event. Of these, only sponsoring the farmers’ market actually costs anything more than time and all help to create awareness of our business.
Sponsoring and volunteering should be a serious part of your marketing plan. Not only do these marketing avenues help your business do well, but you are also doing good in your community.