Fitness, Business, Fitness Business, & Achieving Life Goals

In April, I’ll be presenting a webinar “Reaching Out to the Non-Exerciser” and this idea just struck me. First, it’s known that change requires two beliefs: “I CAN do it” and “It’s WORTH doing”. Most people know that getting in better shape would be a good thing. One problem lies in the perception of it being enormously difficult “I could never do what they do on the Biggest Loser.” and “Oh, that’s too much. It’s not worth it.” And there you have it. Certainly a big reason non-exercisers continuing to not engage in physical activity.

Now, how do we show them otherwise? PDA: Public Displays of Activity. Organize venues to show non-exercisers that they can do it. Hold PDA events in parks, malls, any large public place. Dance, move, play. Why do you think that Richard Simmons was able to get so many overweight people to get up and “Sweatin’ to the Oldies”? He made exercise safe, “do-able”, and fun. Don’t forget the fun.

Good luck. Please let me know if you hold one. I’ll help spread the word.

Oh, and get the press/media involved. You could even set it up like a flashmob.

I recently gave my first webinar. I’ve wanted to do a webinar for quite a while, but always found excuses for not getting around to it. (See… procrastination happens to all of us.) I gave this presentation to a select group of industry friends that wanted to know more about how to use social media to promote their business, organization, or cause.

The webinar site, gotowebinar.com allowed me to record it for future use. It’s this recording, with minor edits, that I now offer as a gift to help you and your businesses in 2010. Go to Social Media Marketing Basics and use the password: SMMBasics

I’d love to get your feedback on it to help me improve future webinars as I will be offering a 12 month “Business of Personal Training” webinar series.

May you and yours have a happy new year.

Mark