Fitness, Business, Fitness Business, & Achieving Life Goals

#1 Successful Personal Trainers Know the Up-to-Date Exercise Science. Now, this is #1, not because it’s the most important, but because it’s often what Personal Trainers think is the only thing they need to be successful. So, I just want to get it out of the way and move on.

Yes, if you’re a Personal Trainer, you need to know your science. In fact, if you are going to position yourself as an expert in exercise, you had better make sure you can bring it. Your clients will never reach the results they could if you can’t create safe, effective programs to get them there. 

Whether you have a degree or a certification or both, your education should never end. Research changes the answers more frequently than many of us care to admit. i.e. Fact: the way to lose body fat is to do cardio… Not any more. Fact: HIIT is far more effective in fat loss.

Successful Trainers know the science. They are perpetual students, go to conferences, clinics, take classes, read journals. Never assume that exercise science is static and that you know enough.

Check out the full series. It starts here: 
Top 10 Traits of Successful Personal Trainers (Series)

P.S. Also, follow my Business of Personal Training page on Facebook.

More and more I’m asked by club owners how they can boost the revenue of their Personal Training department. As with anything you look to change, you must first look at what you have. Who are your Personal Trainers? Do they have the traits and skills that it takes to move forward?

Trainers, if you’re not rockin’ the world with what you’re doing, not having the career you want, follow this series to see where you’re missing out and how you can take your business to the next level.

Before I even start the list there are a couple of beliefs we need to address. In his book Influencer: The Power to Change Anything, Kerry Patterson states that there are two essential beliefs in order for change to occur. 1) You must believe that it is possible, and 2) You must believe that it is worth it.

That’s where it starts. Personal Trainers, do you want to change your business? Do you believe, and I have to stress that you actually must believe, that your business CAN build? Do you believe that it is WORTH the work that you would have to put in to change it? (some people are perfectly happy doing mediocre work with mediocre results)

If you ARE one of those Trainers that believe, follow me as I lay out what it takes to become the success that you want to be.

P.S. you can also follow my Business of Personal Training Facebook page

One definition of critical mass is “the minimum amount or number required for something to happen, begin, etc.” In our businesses, that may be a successful launch of a new product, getting the big break opportunity, or finally operating in the black. Whatever you define as your success, it is most likely to be the accumulation of smaller successes until you reach your own critical mass.

“Overnight success”, as we all know, is never overnight. In his book “Outliers” Malcolm Gladwell delves into how the seemingly gifted elite performers in the world (from the Beatles to Bill Gates) are simply a product of desire, opportunity, and practice. In fact, in several books that I’ve read, the standard amount of time these “endowed” individuals have spent practicing their craft is 10,000 hours. Their rise may indeed be meteoric, but that is simply the point when their achievements have hit critical mass and all of their work to date is acknowledged, appreciated, and rewarded.

So, as you work toward your goals, keep in mind that you need to put in your time learning/practicing in order to become an elite performer and that if you are continually seeking or creating opportunities for achieving smaller successes, you will eventually hit the critical mass needed and become the “Overnight Success” in your field or business.