Top 10 Traits of Successful Personal Trainers: #9

#9 Successful Personal Trainers Maximize Their Time

One of the limitations of having a pay-per-service careers is that there are only so many hours in a day to help people and through that, make a living. Successful Trainers know that the one person/hour training is old school. While it may still be effective and rewarding, it isn’t always the most efficient use of our time.

TRX Small Group Training

Small Group Training (SGT) and Boot Camps have become more popular, in part because of the recession and their decreased cost per participant, but also because Trainers realized that by training more than one person at a time, they could increase their ability to reach more people and increase their revenue/hour.

Small Group Training may be equipment specific (i.e. a TRX or BOSU SGT) or it may be goal specific programs such as a ski conditioning, weight loss, or low back health SGTs or a combination of both. Personally, I believe that the more program specific your SGT (know your niche), the more specific/targeted your marketing can be. The groups typically range from 2 to 10 participants (at some point you have to differentiate what number is SGT and what is Group Exercise).

Group Exercise is an extension of SGT, allowing for more participants and, as long as it’s a pay-for service, greater income for the Trainer.

Boot Camps have become all the rage with Personal Trainers with a ton of Boot Camp success “systems” being marketed. Boot Camps are, just for the record, Group Exercise classes with a particular style. Typically they require little equipment, can, and often are, done outside, offer a lot of variety, and have a participant expectation of “This is going to kick my #@*.” When people expect to work hard and do work hard, they see greater results. This helps feed the success seen with Boot Camps.

Boot Camp

A word of caution, what truly separates the top Trainers from the rest is that with more people in the mix there is a much greater responsibility on the Trainer. Top Trainers work harder at seeing and correcting everyone in the group than one would in a one-on-one scenario.

Successful Personal Trainers maximize their time by utilizing Small Group Training, Group Exercise, and Boot Camps.

P.S. Successful Personal Trainers also maximize their time by creating passive sources of income such as writing books, producing dvds, webinars, podcasts, etc. These sources, once produced, can keep revenue coming in with little to no additional work.

Check out the full Successful Personal Trainers series.

Top 10 Traits of Successful Personal Trainers (Series)

Top 10 Traits of Successful Personal Trainers #1

Top 10 Traits of Successful Personal Trainers #2

Top 10 Traits of Successful Personal Trainers #3

Top 10 Traits of Successful Personal Trainers #4

Top 10 Traits of Successful Personal Trainers #5

Top 10 Traits of Successful Personal Trainers: #6

Top 10 Traits of Successful Personal Trainers: #7

Top 10 Traits of Successful Personal Trainers: #8

P.S. Also, follow my Business of Personal Training page on Facebook.

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Group Dynamics and Exercise

Obviously one of the greatest challenges in getting fit is getting to the club. When you are someone who attempts to work out on your own, you have additional battles to fight. You may be missing out on the most effective program, guidance, motivation, accountability, and even fun when you try to go it solo.

Consider Personal Training, Small Group Training, and Group Exercise. The people that achieve the greatest success, reach their goals safer and faster, are those that are involved in these programs. That, of course, is not to say you can’t do it on your own. It’s just that more people need that direction and connection.

While Personal Training is the ultimate in personal attention and programming, training in small groups (usually 2-6 people) can still offer individual attention and correction.

Group Exercise is a whole other animal. While individual attention may not be as readily available, there are other benefits. When exercise is choreographed to music it makes the experience, dare I say, even more enjoyable. ;-) Actually. research has shown that people push themselves harder when listening to music. A well designed class should accommodate all levels making even the novice feel comfortable in getting started. There also is a big social component to the class setting.

This brings me to the camaraderie and friendships that occur in working out with others. Just this morning one of my class members was asking me where another class member has been. She was worried and hoping that everything was alright. How cool is it to have this person, that you only know through taking Group Exercise together, be concerned for your well being when you’re not in class? (the other member is fine, by the way) Knowing that you’re not alone in this journey is a great motivator and helps keep you accountable.

So, if you are not someone that is highly self motivated or if you feel unsure about what you should be doing, try these options: Personal Training, Small Group Training, and/or Group Exercise. They can make the difference of you reaching your goals or not.

FYI: If you can sit through the commercial, here’s a news piece on one of the Group Exercise classes that I teach. Click here to view. I love my job.

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What’s Happened To Personal Training?

Small group or semi-private training, boot camps, training people for a half hour or less, what’s happened to personal training? Well that’s evolution of a profession. It’s time for many Personal Trainers to realize that the one-on-one, hour long sessions (that used to be all we did) is only one small piece of the market these days. When started offering 30 minute sessions, they took off. When we offered hour long small group training they started becoming a real part of our program, and when we began the 30 minute small group, another explosion.

While I’m still a big believer in being a specialist, owning a niche, within that I think you need to have a variety of offerings. While I can work with people in almost any area, my self-professed specialties are weight loss and post-rehab conditioning. Let’s think about the offerings that I could have within those areas.

1) Time variations:

Post-rehab may easily be done in a half hour or even smaller segments (I’ve started with some people in 15min appointments)

Weight loss can also fit in half hour segments with a focus on high-intensity resistance training.

2) Multiple participants:

Groups can offer greater accountability, increased peer challenge, and more fun at a lower price which can make more attractive to many potential clients.

Post-rehab I have to say that initially I need to work one-on-one, but as people progress, get to know the exercises, and gain body control, why couldn’t you do a small group surrounding that area of focus. Imagine a “healthy back”, or “knees & hips” small group training.

Weight loss can easily fit into the multiple participants scenario with small groups or even weight loss bootcamps.

*A note: It’s more difficult in groups to focus on any one individual. So know your people. My personal recommendation is to have a one-on-one session to cover medical health history, fitness experience, and check form in some of the exercises.

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