I recently finished listening to the audiobook version of Free: The Future of a Radical Price by Chris Anderson. It has some very interesting ideas on how and why things can and should be free.

Of course, most things free (other than information) have an associated product or service that is paid for. i.e. early Gillette razors were given away knowing that it would create a long-term razor blade customer. Apps and computer programs may offer a free version and charge for an upgraded, more expansive version.

Is there a “free” in the health clubs in the future? This came to mind as I was writing this. What if we offered free “off-peak” hours( say 1-3pm). It might get people to come in and try the club. They may then realize they want the availability of greater hours and services and upgrade to a full membership.

How else could free work? What are your thoughts?


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