Shift for Brains: Staying on Task
April 2nd, 2011
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by Mark Nutting · Filed Under: Personal Training Business
It would be a late diagnosis (at age 53), but sometimes I swear I must have ADHD (Attention Deficit Hyperactivity Disorder).* I’ll just be getting into one project when I’ll have another brilliant idea (well, they always seem brilliant in the moment). This shiny, new idea always wants me to shift my brain away from the task at hand and focus on the new one. If I let it or the daily external distractions to take my attention, I will never complete any project.

If you’ve realized, like I have, that your focus is too split on multiple projects to be effective at any of them, you need to find a way to organize your thoughts and work. I have several strategies that help me deal with my never ending internal and external distractions:
1) Make a To Do list. I know you probably already do, but there’s more.
2) Prioritize the list and place them into Stephen Covey’s, author of First Things First , quadrant based on how important it is and how urgent it is. The goal here is to get to quad 1 right away (because, well, they’re urgent and important), make time to regularly work on quad 2 (too often these get put on the back burner indefinitely because they are not urgent), try to delegate or delete quad 3 (these are stressful but not necessary for you to deal with), and minimize your quad 4 (i.e. distracting yourself by playing solitaire on the computer) 
3) Any time those wonderfully exciting ideas pop into your head, write them down in enough detail to remember, stick them in quad 2, and get back to the task at hand.
4) Work on only one project at a time or at least designate a certain amount of time per day to work exclusively on a particular project. (i.e. from 1-2pm I will work on the book chapter that is due in May) Do nothing else during that time.
5) Eliminate external distractions during that time. Don’t check email, turn off your phone, put a sign on your forehead saying “DO NOT DISTURB”, whatever you need to do.
6) Get some physical activity in before settling down to work on a project. Research shows that our ability to focus is much greater after exercise.
I hope these are helpful. Let me know if you have some favorite techniques of your own.
(read Getting Things Done, First Things First
, and/or Eat That Frog!)
*Disclaimer: Before anyone takes offense, I do not take ADHD lightly and I’m not making fun of anyone that suffers from it. I just honestly wonder sometimes why I my focus wants to keep shifting around.
