Finding New Meme-ing?
May 10th, 2010
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by Mark Nutting · Filed Under: Personal Training Business
Alright, I admit it. Part of me just wanted to use meme in a sentence. While I’ve heard the term before, I didn’t really know what it was. As I was looking through some videos on ted.com (love those), I came across a video by Susan Blackmore on Memes and Temes that helped me understand better.
Memes (pronounced meems) are, to quote Wikipedia, are “cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena.” Huh? Yeah, I know. Memes are evolved ideas/beliefs, copied with variation and passed on. They’re sort of ideas that mutate.
So what’s that got to do with Personal Training? Well, think of the fitness beliefs out there in the fitness world. How have ideas evolved… or not evolved? What beliefs do we hold on to that we might need to let go of to let the next generation come in? Less calories equals weight loss… long slow cardio for weight loss… etc. As they say, nothing is permanent but change. Evolve from the old and look for the new truths/ideas. Be open to them. Adopt those ideas. Adapt them for you and your clients and spread them like a virus. Be part of the evolution of the industry.

