Fitness, Business, Fitness Business, & Achieving Life Goals

I’m sure many of you have experienced the person handing his/her business card out to everyone they come in contact with. I sometimes come back from presenting at a conference with a ton of cards that I will never look at again. What a waste of card-stock and it’s also the wrong approach for sales. That’s not to say that the business card isn’t a valuable tool. They just have it backwards. You don’t want to give them your business card; you want to get their card and permission to contact them.

With Personal Trainers, or any club personnel, the goal is to create an opportunity to sit down with the potential member/client and uncover their needs. Then, based on what you learn in that meeting, you can make an honest recommendation as to what action they should take. i.e. join your club, sign up for Personal Training, or not (if you don’t think you’re a good match).

So, back to the business cards… When you meet someone that may be a potential member/client try to schedule a meeting. If you can, that’s great. Set the appointment and then give them your card in case they need to change the appointment. If you can’t (one or both of you don’t have your calendar), ask for their business card or contact number and permission to call to set up a meeting time/date. If they give it to you, obviously there’s interest in knowing more. If they don’t, they’re not interested. Now you know that up front, you can save your business card, and aren’t sitting by the phone hoping they’ll call you.

Best wishes, Mark

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