Fitness, Business, Fitness Business, & Achieving Life Goals

RECOMMENDED BUSINESS READING This Reading List will continue to grow as I never stop reading. (Also, for those that know me, I rarely actually read anything. I’m a big audio book listener. It lets me learn while driving, doing cardio, etc.)


General Business:

One of the best books and one that I would recommend to anyone even considering opening a business of their own is The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It 
[The E-Myth Revisited- audiobook]

Another great Micheal E. Gerber book that helps you think through the process of creating a business is  Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies
[Awakening the Entrepreneur Within- audiobook]

Thinking out of the box is nothing when your doing something completely diffrent than your competitors.  Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
[Blue Ocean Strategy- audiobook]

Just finished this and thought it had some great insights into how your business can succeed in the age of google. What Would Google Do? by Jeff Jarvis
[What Would Google Do? - audiobook]

Management:

A good book on knowing and creating your best team.  The Five Dysfunctions of a Team: A Leadership Fable
[The Five Dysfunctions of a Team- audiobook]

This one actually helped me to get more out of my meetings Death by Meeting: A Leadership Fable…About Solving the Most Painful Problem in Business (J-B Lencioni Series)
[Death by Meeting- audiobook]

Networking:

A really good source for networking is Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
[Never Eat Alone- audiobook]

An oldie but still absolutely applicable is How to Win Friends & Influence People
[How to Win Friends- audiobook]

The New Marketing:

This book really helped me figure out social media and it’s place in business. Groundswell: Winning in a World Transformed by Social Technologies
[Groundswell- audiobook]

Another great book on connecting with your market: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
[Creating Customer Evangelists- audiobook]

A new and noteworthy: Crush It!: Why NOW Is the Time to Cash In on Your Passion
by Gary Vaynerchuk Second half has some great social media marketing strategies.

This book is a little overkill, but certainly covers everything you need to know about Twitter and how to use it to drive your business. Twitter Power: How to Dominate Your Market One Tweet at a Time
[Twitter Power- audiobook]

Rounding out my top five best books on using social media for marketing your business, this one’s an absolute must have. Just finished it and loved it. Covers everything from Facebook to vlogs. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
[The New Rules of Marketing- audiobook]

Sales:

Still my favorite selling book to date is Selling the Invisible: A Field Guide to Modern Marketing
[Selling the Invisible- audiobook]

Branding:

Both of these are worthwhile reads helping you to understand brands. The 22 Immutable Laws of Branding
[The 22 Immutable Laws- audiobook]

Positioning: The Battle for Your Mind, 20th Anniversary Edition
[Positioning- audiobook]

Time Management:

First Things First by Stephen R. Covey
[First Things First- audiobook]

The 4-Hour Workweek by Tim Ferriss
[The 4-Hour Workweek- audiobook]

Employee Training and Integration

Lessons in Loyalty: How Southwest Airlines Does It – An Insider’s View
by Lorraine Grubbs-West

Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney
by Lee Cockerell
[Creating Magic- audiobook]

Other Worthwhile reading:

Influencer: The Power to Change Anything by Kerry Patterson, This is a great book on creating behavioral change.

Emotional Intelligence: Why It Can Matter More Than IQ by Daniel Goleman
[Emotional Intelligence- audiobook]