PDA: Public Displays of Activity
January 30th, 2010
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by Mark Nutting · Filed Under: Personal Training Business
In April, I’ll be presenting a webinar “Reaching Out to the Non-Exerciser” and this idea just struck me. First, it’s known that change requires two beliefs: “I CAN do it” and “It’s WORTH doing”. Most people know that getting in better shape would be a good thing. One problem lies in the perception of it being enormously difficult “I could never do what they do on the Biggest Loser.” and “Oh, that’s too much. It’s not worth it.” And there you have it. Certainly a big reason non-exercisers continuing to not engage in physical activity.
Now, how do we show them otherwise? PDA: Public Displays of Activity. Organize venues to show non-exercisers that they can do it. Hold PDA events in parks, malls, any large public place. Dance, move, play. Why do you think that Richard Simmons was able to get so many overweight people to get up and “Sweatin’ to the Oldies”? He made exercise safe, “do-able”, and fun. Don’t forget the fun.
Good luck. Please let me know if you hold one. I’ll help spread the word.
Oh, and get the press/media involved. You could even set it up like a flashmob.
Comments RSS
Mark, this is great stuff! This is what we promote at my studio in Pa. and what our message is across the ethers of the internet…simple. And I love your acronym…I practice what it is that makes sense, esp. when it has the chance to influence those who do not exercise or move.In airports, drivers license waiting, walking in town— be different by bringing the opportunity to the public.
It is in keeping it simple and easy that will lessen the chance to make an excuse of not to do it!
Keep up the good words Mark!
Lisa Byrne
http://MoveMoreToday.com