I love reading Fast Company! It’s a (dare I date myself?) “hip” business magazine with great usable information. I also really like browsing www.fastcompany.com and it’s article archive. While looking through some articles yesterday, I come across the “10 Hot Jobs for 2007″by Kathryn Tuggle.

One of the 10 most sought after jobs for 2007 was the Experience Designer. Every time we go somewhere we have an experience. Sometimes it’s great, but usually it’s blah to downright awful. Experience designers are people whose job it is to take your everyday event (going shopping, the movies, or to your health club) and turn that into a positive, memorable “experience”. That’s pretty impressive to be in the top 10 jobs. They’re there because, particularly in this economy, the experience is what is going to differentiate you from others. 

Experiences are sensory and emotional in nature. They can be what you see, hear, smell, feel.. They’re comfortable, pleasurable, and can even be intellectually stimulating. Think about this the next time you walk into a new restaurant  for the first time. Take a moment to think about your first impression. Take another moment as you’re leaving to evaluate the whole experience. How did it make you feel and how did it make you feel about the restaurant?

What can we do to make our clients, members, customers leave feeling that they have had a wonderful experience? How can we maximize the environment, the personal interactions, and the quality of our product/service itself to leave them wanting to feel that way again? Additionally, the experience should be consistent with our own unique brand. So, the answers may be different for everyone, but the questions are the same.

What is your experience?

Best wishes, Mark

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