Corporate Expansion
July 7th, 2008
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by Mark Nutting · Filed Under: Personal Training Business
And I’m not talking about the business. An article that came out Sunday in the New York Times discusses the cost of overweight and obese employees in businesses. The costs of absenteeism, workman’s compensation, etc. is astounding.
“Obesity costs companies $45 billion a year. Obese people tend to miss work more often and tend to be less mobile on the job than their thinner counterparts.” “Obesity is also a more powerful trigger for chronic health problems than either smoking or heavy drinking.” states the article. Obesity in the Workplace
Who should be stepping up to help? Well the obvious answer is the individual should be, but most need help in making it happen. If companies were wise, they would be investing in corporate wellness/fitness programs. The wise Personal Trainer or health club would be putting together programming for businesses to address those needs.
Think about that. What a need to be filled. What a niche to capture.
Mark




