Fitness, Business, Fitness Business, & Achieving Life Goals

I’ve been presenting at conferences since 1981 (yes, I’m that old ) and I’ve been organizing Personal Trainer clinics and conferences since 2000. It’s fascinating to me that the sessions that everybody loves and that everybody wants more of are hands-on sessions. Learning and doing more exercises. Have you really run out of exercises to the point where that needs to be your educational priority? Is that what will take your business to the next level?

Last week I attended Social Media FTW (For The Win) Conference… a social medial marketing conference. No exercise sessions at all… none. It just had great sessions on how to use blogs, Facebook, Twitter, LinkedIn, YouTube, etc. to reach your target market, create relationships, and how to turn these new relationships into business.

Now, if my business is not as successful as I’d like, what would make a bigger difference, learning more exercises or learning business practices that could drive more potential clients my way? Hmmn?

This was my second year at Social Media FTW and it won’t be my last. I’m also looking into other non-fitness conferences that will help my business the most. My reading list consists mostly of books on entrepreneurship, marketing, sales, creativity, etc.

Now, don’t get me wrong, I love attending fitness clinics and conferences, BUT, I also know that’s not going to teach me what I need most. Get the most out of your time and money. Learn those things that can make the biggest difference in your business and your life.