Are Free Health Clubs in Our Future?
July 17th, 2010
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by Mark Nutting · Filed Under: Personal Training Business
I recently finished listening to the audiobook version of Free: The Future of a Radical Price
Of course, most things free (other than information) have an associated product or service that is paid for. i.e. early Gillette razors were given away knowing that it would create a long-term razor blade customer. Apps and computer programs may offer a free version and charge for an upgraded, more expansive version.
Is there a “free” in the health clubs in the future? This came to mind as I was writing this. What if we offered free “off-peak” hours( say 1-3pm). It might get people to come in and try the club. They may then realize they want the availability of greater hours and services and upgrade to a full membership.
How else could free work? What are your thoughts?
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Dear Mark,
Have spent some time browsing through your blog and websites – very much enjoyed them.
I’m based in the UK and don’t run health clubs, but coaching clubs. In much the same spirit as you wrote this post, we charge very little so people can experience what we do and start their own reflective journey.
Keep up the good work.
All best,
Nina
Hey Mark,
I definitely agree.
TIP: As a group fitness professional I believe that all group fitness classes should be free. That doesn’t mean that we don’t get paid though. A new model allows the participants to try before they buy. If they don’t like it, they don’t tip and the instructor gets the message. If they like the intructor, believe me, people will tip handsomely just to keep her coming back to give more ‘free’ classes.